Playground
Logo Design
Objectives
To create a dynamic and versatile logo for "Playground", a sports organization dedicated to hosting training programs and tournaments across various sports. The logo should visually represent energy, inclusivity, and athleticism, while maintaining a modern and professional identity that appeals to a broad audience. It must be adaptable across digital and print platforms and effectively communicate the brand's commitment to fostering growth, competition, and community through sports.
These are the initial logo options presented to the client. They will select the direction they prefer, and from there, we will proceed with revisions. This step allows us to refine the design based on their feedback and ensure the visual style aligns with their brand identity. Once a final direction is approved, we will fine-tune the details and prepare the logo for full brand application.
The brief specifies the type of logo and the main colors, which are black and pink. It also requires the logo to be interchangeable, allowing it to be adapted into a rainbow version when needed. Based on this, the chosen logo style is a wordmark.
These are the brand guidelines presented after the logo was approved.
Branding Guidelines
Logo Application
All creative materials were designed for, and are the exclusive property of Playground PH.